“By knowing the above you can create a system of operations that is effective. It takes a system to reach a goal. To build a bridge it costs time, labor, materials, and money. However more importantly it takes an organized system of operations to execute each moving part effectively.”

“What data sets to do you currently have and what do you feel the data indicates based on all of the variables present?”

“Digital marketing is a science that is highly mathematical.  You have to set goals and determine the costs to reach those thresholds while improving costs over time. “ 

“There are several brands of the same type of product.  The ones who are distinguished beyond the sea of similar brands are those who invested in their brand equity. “ 

“90% of the businesses who run ads, run the same ad copy, with the same complaints left unaddressed.  It is all about converting traffic into leads, the question is how would you go about doing that? “

“Imagine seeing an ad campaign on-line, while also receiving a mailer campaign in additional to a Billboard or magazine ad?  Just as a commercial airs more than once your content can re play it self in various forms and angles. “